Partner Program

Donutwork helps you run a partner channel like a product, not a spreadsheet. Create structured partner groups, define powerful commission rules, and validate outcomes before you publish.

What You Can Do

1. Group partners by commercial model (agencies, resellers, strategic channels).
2. Apply layered commission logic to each group.
3. Enforce quality gates (X paying customers in N months).
4. Simulate outcomes instantly and avoid guesswork.
5. Keep payouts transparent and explainable.

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Configure In 7 Steps

1. Open a partner group.
2. Set your base logic with Time-Based Tier or Recurring (Fallback).
3. Add optional growth levers:

• Charge Amount
• LTV Bonus

4. Add a Customer Volume Gate if you want minimum performance requirements.
5. Test realistic scenarios in Commission Simulator.
6. Review the breakdown and confirm expected behavior.
7. Save and apply to the group.

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Rule Catalog (How Each Rule Behaves)

Time-Based Tier

Use it for onboarding acceleration.

• Goal: reward early lifecycle months more aggressively.
• Key fields:
• Max Months (e.g., 12)
• Percentage (%)
• Bonus (€ - Optional)
• Behavior: applies when customer age is within the configured month limit.
• Typical use: “12% for first 12 months + optional one-time bonus.”

Recurring (Fallback)

Use it as your long-term baseline.

• Goal: define steady commission after no time tier matches.
• Key field:
• Recurring Percentage (%)
• Behavior: used as default base commission.
• Typical use: “6% lifetime after introductory tiers.”

Charge Amount

Use it to adapt margins by transaction size.

• Goal: adjust commission when charge value crosses a threshold.
• Key fields:
• Min Charge Total (€)
• Deduction % (e.g., 1.0)
• Behavior: when threshold is met, adjustment is applied to the fee at that point.
• Typical use: “Apply a deduction on high-ticket deals to preserve margin.”

LTV Bonus

Use it to reward long-term partner contribution.

• Goal: unlock extra commission when cumulative partner revenue reaches milestones.
• Key fields:
• Min LTV Total (€)
• Upgrade Bonus %
• Behavior: highest qualified LTV bonus is applied.
• Typical use: “+3% after €20k generated.”

Customer Volume Gate

Use it to protect quality and consistency.

• Goal: require minimum paying-customer volume.
• Key fields:
• Required Customers (X)
• Lookback Months (N)
• Window Mode
• Anchor Source
• Below-threshold Action
• Reduction Mode
• Behavior:
• checks whether partner reaches X paying customers in the selected window.
• if below threshold, applies your configured policy (reduce, defer, forfeit).

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Calculation Logic You Can Trust

Monetary base

Commission percentages and thresholds are evaluated on the charge net taxable amount (before taxes), for consistent financial behavior.

Deterministic order

Rules are applied in this order:

1. Base: Time-Based Tier or Recurring (Fallback)
2. Charge Amount
3. LTV Bonus
4. Customer Volume Gate

No retroactive surprises

When rules change, historical approved calculations stay untouched.

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Customer Volume Gate: Rolling vs Anchored

Rolling window

Best for continuous performance monitoring.

• evaluates the last N months from each charge date.

Anchored window

Best for lifecycle-based partner programs.

• evaluates N months from a chosen anchor point.

First paid customer bootstrap

If anchored mode uses first paid customer and there is no historical paid event yet, the first paid transaction starts the window automatically. The rule is still evaluated normally.

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Commission Simulator

Use the simulator before publishing any rule update.

• Input realistic values in:
• Simulated Charge Amount (€)
• Months Since Customer Creation
• Simulated Partner LTV (€)
• Qualified Customers (X window)
• First Paid Customer (bootstrap)
• Run Simulate Commission and review Commission Simulation Breakdown.

This is the fastest way to align finance, sales, and operations before go-live.

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Ready-to-Use Playbooks

1. Startup acquisition push:

• strong first-year tier
• lower recurring fallback
• moderate volume gate

2. Agency channel:

• stable recurring
• LTV milestones for upsell behavior
• rolling gate to maintain consistency

3. Enterprise referrals:

• high-ticket charge adjustment
• selective LTV upgrades
• anchored gate for program-cycle governance

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Why Donutwork Stands Out