Business Intelligence & Growth

The Donutwork BI & Growth section is designed to give you a crystal-clear view of your project's financial health. No more cross-referencing spreadsheets: everything is calculated automatically in real time.

Key Metrics Tracked

Donutwork aggregates data from the billing engine and user interactions to provide you with precise KPIs:

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Revenue Analysis

Donutwork intelligently separates the different revenue sources to allow you to understand what's truly driving your growth.

Real-time Analytics

As soon as you access the dashboard, you'll have a quick overview of:

• Recent Transactions: Real-time history of every purchase or renewal.
• Customer Lifetime Value (LTV): Automatic calculation of the average value of a customer over time.

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Growth Strategies

Use the data collected to fuel your growth processes:

• Identify Power Users: Discover which customers are most consistent and/or growing and propose upgrades to higher plans.
• Churn Prevention: Monitor sudden drops in subscription activity to intervene before the user cancels their subscription.
• Partner Performance: Cross-reference BI data with the Partner Program to see which affiliates bring in the highest LTV customers.

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Operating Rhythm

Turn BI into action with a recurring cadence:

1. Weekly: review failed renewals and churn signals.
2. Bi-weekly: compare cohort retention by acquisition source.
3. Monthly: adjust pricing, partner incentives, or plan packaging based on margin and LTV.

Related Areas

• Recurring Payments
• Customer Management
• Partner Program